23 March 2017

Critique: Electric India

Today’s poster comes from Anjali Sharma. It is being presented at the Energy For Society conference in April. Click to enlarge!

It’s... square. This is interesting, because I don’t see many square posters here on the blog.

Something you may not see (depending on browser settings and such) is that this poster has a wide margin. Margins are very undervalued on many posters, and the margin helps give this poster some lightness.

I’m having a hard time moving past the title. Those letters touching the top of the box are just killing me. There is room to center the text better vertically, since none of the bottom descenders (the lower case Gs) are threatening to touch the bottom of the red box.

The lines around the columns are not heavy handed. They are light and well placed far from the text, so they add some visual interest rather than feeling like an attempt shoehorn too much content into too little space. But I always like to see what a poster looks like without boxes.

Speaking of lines, there are a couple of stray vertical gray lines on either side of the bottom bar graph that seem to be left over from importing the graphic on to the poster.

Here’s a slightly revised version of the poster. I cheated with the title, extending the coloured box up rather than centering the text. this leaves the poster no longer perfectly square, nor all margins equal. But I think you can see what I was going for.

This is a rare case where I think the removal of the boxes does not benefit the poster.

The poster feels grey and text heavy, even though there are some reasonably nice big images on it. This might be happening because of the visuals are buried in the bottom and the right, far from where people look first.

But this poster is is clean, readable, and no one would be embarrassed to hand it on a poster board.

1 comment:

Diana_SD said...

Subtle difference, but so much gentler on the eyes. The helium font (looks like the letters floated to the top) is lots better nudged to have a nice margin.